Grow Wild tops category at the Digital Impact Awards
Kew's Grow Wild team came top in the public sector category at the Digital Impact Awards in London last night.
The national award was presented for Grow Wild's England flagship site voting campaign which took place last October - the largest ever digital campaign focused on wild flowers.
Supported by the Big Lottery Fund and led by Royal Botanic Gardens, Kew, Grow Wild inspires communities, friends and neighbours across the UK to come together to transform local spaces by sowing, growing and enjoying native wild flowers.
The England flagship site voting campaign achieved national impact as well as local action.
The use of integrated technology and tailored assets attracted 65,000 people to vote for the community group they believed should receive a grant to use wild flowers to transform urban spaces and communities. The campaign earned 1.7m impressions on Facebook and 1.1m on Twitter, as well as attracting a lot of media attention, securing 134 press articles with 3.4m circulation in total.
The public chose the winning flagship site ‘The Tale of Two Cities’, which transformed hectares of city space with colour and wildlife with free public activities, training, art music and fun.
Grow Wild Programme Manager, Philip Turvil said: “We're incredibly proud to have used digital platforms to create such a powerful impact and delighted to be recognised at such prestigious awards. Huge thanks to everyone involved!"
Philip continued: "For the England flagship campaign, like the Scotland campaign before, digital communications have impacted on communities. We hope to be just as successful in the current Wales and Northern Ireland flagship voting campaigns, running from 6th October to 1st November this year."
Kew's Director of Strategy & External Affairs, David Cope added: "This award shows how the Royal Botanic Gardens, Kew continues to innovate digitally."
David continued: "Through Grow Wild, Kew is engaging millions of people every year online and on the ground with why plants are important to value and enjoy, particularly new and younger audiences. My congratulations to everyone involved on achieving recognition as leaders in the fast moving digital world"
Here's a snapshot of last night’s festivities among the movers and shakers of the digital world:
Sharing Grow Wild seed kits
Over 400 business and charity leaders left with their own Grow Wild seed kit to share with their networks. Find out more here.
The full awards list can be found on the Digital Impact Awards website.