Grow Wild overview

Kew’s Grow Wild initiative has eight distinct activity areas delivered online and on-the-ground across the UK:

Seed packets for individuals and neighbours 
We distribute seed packets to individuals through an annual media partnership, as well as through special competitions and events. To date, we’ve distributed 500,000 packets filled with specially grown, native wild flower seeds; enough seed to transform over a million square metres in our cities and towns with more colour and wildlife.

Seed kits for groups to share
We distribute seed kits to groups through targeted partners and networks. To date, 46,000 groups have received 255,000 kits. That’s enough native wild flower seed to share with 1.3 million people! As well as just as many homes for solitary bees that are so vital for pollination, as each Grow Wild seed kit contains a DIY bee house.

Community projects
We award Big Lottery Fund grants of between £1000, £2,500 or £4000 to community groups. To date, we’ve funded 232 projects to create a network across the UK of groups that show imaginative ways to bring people together (including people aged 12-25) to transform a communal space by sowing and growing UK native plants. Visit our interactive project map online to contact groups funded in 2014, 2015 and 2016.

Youth projects
We award Big Lottery Fund grants of £500 to young people aged 12–25. To date, we’ve funded 46 projects, where panels of young people have assessed each entry. For 2016, our panels are looking for brilliant ideas to create either a ‘Get Creative’ wild flower artwork, or ‘Transform a Space’ project.

Mentors
New for 2016, we’re seeking up to 100 volunteers to become Grow Wild ambassadors in their area, linking together our network of funded projects. By becoming a mentor, volunteers have the opportunity to visit inspiring community projects, share knowledge, learn new skills, and connect with a range of people.

Flagships
We award Big Lottery Fund grants to our high profile flagship sites - which see large scale urban regeneration initiatives following competitive public votes. To date, we’ve awarded flagship sites in England, Scotland, Wales and Northern Ireland. 

Campaigns
We run imaginative annual campaigns with online and on-the-ground activities to target young people and less engaged and disadvantaged adults. In 2014, we teamed up with feisty four-piece female music act, Neon Jungle, to inspire fans to pledge to grow wild! Then in 2015, we took our potting shed and upcycled containers on the streets of six cities across the UK. Our 2016 campaigns will be bigger still, with national competitions, early morning dance parties, and student activities.

Growing tips and virtual sowing
We believe sowing the UK starts with a click, but ends with getting dirty. That’s why our website is packed full with growing tips and fun blogs - and new for March 2016, virtual seed sowing too. We want to mobilise communities to make a difference where they live.