How we use your information

Grow Wild is funded by the Big Lottery Fund and led by a dedicated delivery team based at the Royal Botanic Gardens, Kew (“RBG Kew”).

RBG Kew is committed to protecting and respecting your privacy.

This privacy statement explains:

  • what information we may collect about you;
  • how we will use information we collect about you;
  • when we may use your details to contact you;
  • whether we will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us; and
  • the use of cookies on the Grow Wild website and how you can exercise your choices in relation to those cookies.

Who we are

RBG Kew’s full name is “The Board of Trustees of the Royal Botanic Gardens, Kew” (RBG Kew). RBG Kew is a non-departmental public body with exempt charitable status.

When you provide your data to Grow Wild, the data controller for the purpose of the Data Protection Act 1998 will be RBG Kew.

Our address is Royal Botanic Gardens, Kew, Richmond, Surrey TW9 3AB.

What information will RBG Kew collect from me?

We may collect and process data about you in the following circumstances:

  • when you register to use the Grow Wild website;
  • when you subscribe to receive any of our services, for example by subscribing to our newsletter;
  • when you use our website, we may collect data to help us personalise our website with your preferences;
  • when you visit our website, we may collect information about your usage of the website;
  • when you enter a Grow Wild competition or promotion;
  • when you respond to a survey;
  • when you report a problem with our website; or
  • if you contact us, we may keep a record of that correspondence.

The information we collect may be your name, email address, and postcode.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information internally or to our advertisers/partners. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We do not seek to collect ‘sensitive personal data’ – that is, data relating to:

  • race or ethnic origin
  • political opinion
  • religious or other similar beliefs
  • trade union membership
  • physical or mental health
  • sexual orientation
  • criminal records

How will RBG Kew use the information it collects?

We use information held about you in the following ways:

  • to ensure that content from our website is presented in the most effective manner for you and for your computer;
  • to provide you with information, products or services that you expressly request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to allow you to participate in interactive features on our website, when you choose to do so;
  • to notify you about changes to our service;
  • to carry out any obligations or provide you with any other services, functionality or content which you specifically agree to on our website;
  • to invite you to participate in surveys or research about Grow Wild (participation is always voluntary); and
  • for internal record-keeping and administration purposes.

We may also use and disclose anonymised information in aggregate (so that no individuals are identified) for strategic development and reporting purposes.

Will RBG Kew send me newsletters or marketing material?

We will only send you newsletters by email if you have agreed to this. When we collect your email address from you, we will ask you if you would like RBG Kew to contact you with news about Grow Wild which we think might interest you.

You may opt-in/opt-out of such communications at the time you provide your information or at any time after providing your information by contacting [email protected] or by amending your preferences on our website or, for email newsletters, by clicking ‘unsubscribe’ on a newsletter email sent to you from us.

We will not send you marketing material. We will not use your postcode to contact you by post.

Will RBG Kew share my information with anyone else?

We may pass your information to our service providers, agents and associated organisations, in order to complete tasks and provide services to you.

Your information will only be used for the purposes indicated when you gave us the information, and those purposes set out in this privacy statement.

We may also need to disclose your information where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime), or if we have your permission to do so.

We will not sell any information about you or your web browsing activity.

All of our online forms are protected by encryption. We take appropriate measures to ensure that the personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Our website may contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How do I update the information RBG Kew holds?

If you would like to update any of the information we hold about you, such as your postcode, your email address or your newsletter preferences, please contact [email protected] or amend your profile on our website.

Right of access

You have a legal right to request a copy of the information we hold about you and to have inaccuracies corrected. Any request may be subject to a fee to meet our costs in providing you with details of the information we hold about you. If you wish to exercise these rights, contact [email protected].

Changes to our privacy statement

Any changes we may make to our privacy statement in the future will be posted on this page.


Questions, comments and requests regarding this privacy statement are welcomed and should be addressed to [email protected]

Cookies on Grow Wild’s website

What is a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

How does RBG Kew use cookies on Grow Wild’s website?

We use cookies to help improve your experience of using the Grow Wild site. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website, for example by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

Cookies which are strictly necessary to run the site

These include, for example cookies that enable you to:

stay logged in for an entire visit to a site
add things to a shopping basket and keep them there until you decide to check out

Cookies which store your preferences

Functionality cookies record information about choices you’ve made and allow us to tailor the website to you. They allow the site to ‘remember’ you so that your preferences and settings are retained, either through the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies cannot be used to identify you personally.

Cookies which help us improve the site

Some cookies help us to see how people are using the site. These are known as ‘analytics cookies’ or ‘tracking cookies’. They let us know what areas of website content are popular and how people are using the site. This information is anonymous – we don’t collect anything that would identify a user. We use this data to build up a picture of how the site is performing and to inform us where improvements could be made.

We use services such as Google Analytics to help us to analyse how users use the site. It counts the number of visitors and tells us things about their behaviour overall, such as the typical length of stay on the site or the average number of pages a user views.

To enrich our content, we sometimes embed photos and video content from websites such as YouTube. As a result, when you visit a page with content embedded from, for example, YouTube, YouTube may set a cookie.

The Grow Wild website also carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks, for example, Facebook, Twitter or Google+. These sites may set a cookie. RBG Kew does not control the dissemination of these cookies and you should check the relevant third party website for more information about these. A list of these cookies is included in the ‘List of cookies’ used on the Grow Wild site below.

How to manage cookies

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

The Grow Wild website will work without cookies, but you will lose some features and functionality if you choose to disable cookies.