Community project toolkit

We'd like as many people as possible to share in your amazing Grow Wild community project! Here you’ll find guidance and resources to help you manage, promote and evaluate your project

Your profile page on the Grow Wild map
Sharing your stories and success
Photography and film-making

If you take any photos of people, or film them, and would like to use their picture in a public forum to promote what you're doing, you will need their consent to do so.

There are several things you need to make clear when getting people's consent:

  1. Be specific about how their image will be used e.g. to fundraise, to promote the project online and in print.
  2. Allow them to opt out of each individual way their image could be used. For example their image could be used to promote the project on the website or in a flyer, but not to raise money.
  3. If they are under 16, their parent or guardian must give consent on their behalf.
  4. Who is using their image i.e. the 'data controller', this is likely your organisation, which received the money.

There are also a few ways you can record consent:

  • In a form (often saved online)
  • In a video

There is more guidance on this from Kidscape (external link).

If you are sending any images to Grow Wild for us to use (as part of the Royal Botanic Gardens, Kew), you will need to get people's consent for this, separately to your own. Here are the forms for you to use:

Taking photos at events

If you are holding an event and want to take pictures of the people attending, there are two things to consider:

  1. Are you taking photos/video of people in the background? If so, you will need to give them the opportunity to opt out of being photographed. One of the easiest ways to do this is to have signs at the event saying:

    "We will be taking photos at this event that will be used to promote the work of this organisation. If you don't wish to be photographed, then let us know and we'll make sure that you're not in any of the photos." You will need to manage the logistics of how to respect anyone that does choose to opt out.

  2. Are you taking photos of people directly and in the forefront? If so, you will need to get their consent. Use the advice in the section above.
Grow Wild logo and guidance on using

As part of your funding, you are required to use Grow Wild's logo and branding as part of anything you produce related to your project. The guide below explains how and where to use our logo and other assets, as well as other assets. Please note that our 'logo' is a lock up, which includes the logos for: Grow Wild, the National Lottery Community Fund and the Royal Botanic Gardens, Kew.

Logos for download

If you need high res versions of the logo (EPS format) for printing, get in touch with your Engagement Manager.

Sowing and growing

For anyone that is new to wildflowers and fungi, we have various resources available on our website, and elsewhere, that may help:

Evaluating your project

Grow Wild will be evaluating a selection of community projects to asses our impact across the programme. You may also want to evaluate the impact of your own Grow Wild project, to help with future funding bids and share your success at the end of the year.

Other places to get support

Anything we've forgotten, or you might find useful? Please contact the Grow Wild team.