Our mission

Grow Wild is the UK’s biggest-ever wild flower campaign, bringing people together to transform local spaces with native, pollinator-friendly wild flowers and plants. 

Supported by the Big Lottery Fund, Grow Wild is the national outreach initiative of the Royal Botanic Gardens, Kew. Through us millions of people are doing something positive where they live; connecting with wild flowers, plants and places around them, taking notice of nature, getting active, learning new things and sharing their knowledge and enthusiasm. 

We believe that this simple act of creativity can turn spaces into beautiful, inspiring and colourful wildlife havens; encouraging people to care for and delight in the nature around them.

Kew’s Grow Wild initiative has eight distinct activity areas delivered online and on-the-ground across the UK. Find out more about them here.

Why UK native wild flowers?

In the UK we’re lucky to have some amazing wild flowers, but they're in danger: we have lost 97% of wild flower meadows since the 1930s.

This not only means less colour in our lives but it's impacting on populations of butterflies, bees, pollinating bugs and birds. We believe that the simple act of sowing UK native wild flowers can make a difference - and that it can bring neighbourhoods together, connect people to nature and boost our wellbeing.

To be kept up-to-date sign up to the Grow Wild e-newsletter 

Summer wildflower meadow of Papaver - Poppies, Leucanthemum - Ox-Eye Daisies and Chrysanthemum segetum - Corn Marigolds and Centaurea cyanus - Cornflowers

Photo © Jan Smith – GAP Photos


Last updated 4 February 2015